
The World's #1 Sports Fan Festival bringing together athletes, leagues, collectors, brands, and fans for a multi-day celebration of sports & culture at the Javits Center in New York City. Over four action-packed days, where fans become part of the show.
CLIENT | THE TEAM
ONSITE POCS |
Mike Hibbard- (929) 345-0495
Clint Ritter - (469) 371-1521
AT&T's sponsorship booth will feature various stage programs in their booth:
AT&T's Live Gameshow using Bluewater developed show controller for graphics and SFX. Fans play against one another and sometimes joined by celebrities to compete in an interactive trivia and physical challenge competition where teams battle for points and prizes.
Fans everywhere can tune in to watch the action unfold in real time, from electrifying fan walkouts and athlete matchups, to head-to-head challenges and the closing ceremony. Stream the Fanatics Games live with broadcasters calling every moment, and play along from anywhere.
A high-energy activation celebrating the pinnacle of global soccer, uniting fans for a shared viewing experience.
Dive into the world of sports insights and engagement with a dynamic program designed for the modern fan.
Bluewater will utilize the scheduling functionality within its Parallel Platform to create (2) branded scheduling sites:
To manage appointments and no shows, Parallel Backstage will be used for managing appointments.
Registered participants will be viewed and managed through Backstage, Parallel’s administrative interface.
Please find a copy of our risk assessment and method statement attached. We expect you to communicate this to all staff who will be attending onsite and working on the activation. All staff who will be onsite need to join the WhatsApp group at THIS LINK. The.Team will use this group to communicate in case of emergencies.
Homewood Suites | Midtown Manhattan Times Square South
(W 37th & 8th Ave)
Date | Sunday, July 12 – 12pm – 8pm
Name | Hudson Room
Floor | Cellar
Access | Front Desk - (3) keys made at the Front Desk for access the Hudson Room.
Onsite Contacts |
Booked Via | Ana D. Danois (Sales Coordinator) Direct: 1 646 787 8821
Meals will be provided during Show Days in BOH
(2) No Gluten - C. Anel / T. Newhuser
(1) Dairy Allergy - J. Hutchison
(1) No Pork or Beef - A. Tacy
VOG RECORDING | PETE DURBIN
LEVEL 4 | ROOM 405.1

AT&T Globe | Shipping and Rigging
Stage | 40" Diameter Circle – 1'H
Video |
Lighting | Entire Booth
Audio & Cameras | Entire Booth
Printed Graphics |
BOH Furniture | Tables & Chairs
Green Rooms | Tables, Chairs, Carpet & Drape



BW - 40" Diameter Circle – 1'H
BW - All Furniture, Drape, Green Room Carpet
TT - (4) Storage Racks
BW - Monitor
T8 - Custom Cradle
BW - Side Walls BMatrix SEG
BW - Back Wall BMatrix SEG
T8 - Front Walls
Earn the most points across Round 1 - Trivia and Round 2 - Physical Challenge (Backyard Hero)
(2) Teams of (4) People:
Captains play hand-over-hand on bat. Winner gets first board control. Possession alternates no matter what the rest of the game.
Controlling team selects category and point value from the board.
Question is revealed, host reads; :10sec timer starts.
Team gives letter and answer. Backend marks correct or wrong.
Points are awarded to the answering team. The board returns for the next selection. Board Control alternernates after the resolved question.
The other team gets one chance to steal. Steal correct earns the points. Steal wrong reveals the correct answer, no team scores. Then the board returns for the next selection.

Countdown loop runs with VOG calls at 10, 5, and 1 minute.
Logo builds, VOG welcomes host, host walks on and opens show.
Teams enter; host explains two teams, trivia round, lifeline, physical round, and prizing.
Captains play hand-over-hand on bat; backend sets first team in control.
“Hand-Over-Hand"
Team captains alternate placing their hands up the bat from the base, and the captain whose hand lands on top wins the toss and selects the first category and point value for Round 1 Trivia.
300 - Daily Double behind (1) of the 300 Questions
Teams get (1) Lifeline - Survey the Audience on any Question.
# of Completed Shots on Teammate Backpack Backboard
Most Soccer Ball Juggles with Head


Bluewater will utilize the scheduling functionality within its Parallel Platform to create a branded contestant recruitment site. Two sites for the following programming:
Flow |
To manage appointments and no shows, Parallel Backstage will be used for managing appointments.
Flow |
Hardware |
Flow |
Registered participants will be viewed and managed through Backstage, Parallel’s administrative interface.
Flow |
Hardware |


Number of Guests | TBD Number of Guests
Furniture | Cart provided by T*T
Lighting |
Audio | Lavs for Each Guest
Video | Card Break Camera Set-up – PTZ in Rig
Notes | Confirmed Audio x Video to be recorded
-TBD how records are happening – either bw brings a drive or the podcast will plug in to capture.



Audio |
Video | FEED FROM FANATICS FEST
-
Notes |

Audio |
Video | LOG-IN FROM TT
-
Notes |

FANATICS FEST NYC